The Magician's Table London

Marketing

Shopify store build and ongoing SEO strategy for a London-based sustainable fashion brand. GreenThread produces ethically manufactured clothing from organic and recycled materials, targeting conscious consumers aged 25–40. ChampX Digital built a clean, editorial-style Shopify store emphasising transparency — each product page features supply chain breakdowns, carbon footprint badges, and material sourcing stories. The ongoing SEO engagement focused on long-tail sustainable fashion keywords, building topical authority through a content hub covering ethical fashion guides, fabric comparisons, and seasonal styling tips. Within 18 months, organic search became the brand's primary acquisition channel.

Scope